Corporate Courses
Take the right step and register for some of our Corporate Courses
N140,000
The Advanced Digital Marketing: Mastering SEO & SEM course is designed to equip participants with expert-level skills in search engine optimization and search engine marketing. Through hands-on training, you'll learn cutting-edge techniques to improve online visibility, drive traffic, and optimize ad campaigns for maximum ROI. Perfect for digital marketers aiming to elevate their strategies and stay ahead in a competitive landscape.
The Advanced Digital Marketing: Mastering SEO & SEM training should be attended by marketing professionals, business owners looking to enhance their online presence, and digital marketing specialists aiming to deepen their expertise in search engine strategies.
- Understanding Search Engines
- How search engines work
- Major search engines and their algorithms
- The Importance of SEO
- Benefits of SEO for businesses
- Key performance indicators (KPIs) for SEO success
- Keyword Research
- Identifying relevant keywords
- Keyword research tools
- Keyword optimization techniques
- Content Optimization
- Creating high-quality, engaging content
- Optimizing content for search engines
- Content marketing strategies
- Technical SEO
- Website structure and optimization
- Mobile-friendliness
- Page speed optimization
- XML sitemaps and robots.txt
- The importance of backlinks
- White hat link-building strategies
- Link-building tactics (e.g., guest posting, directory submissions)
- Optimizing for local search
- Google My Business optimization
- Local citations and directory listings
- Understanding PPC advertising
- Google Ads and other PPC platforms
- Creating effective PPC campaigns
- Banner ads and display networks
- Targeting and retargeting
- Measuring display ad effectiveness
- Using social media for SEO and SEM
- Social media advertising
- Google Analytics and other web analytics tools
- Key metrics for SEO and SEM
- Traffic analysis
- Conversion tracking
- User behavior analysis
- Using analytics to optimize SEO and SEM strategies
- Understanding voice search
- Optimizing for voice search
- Optimizing product pages and category pages
- Local inventory ads
- Targeting different geographic markets
- Language and cultural considerations
N120,000
"Building Relationships for Sales" is a focused training designed to equip sales professionals with the skills to cultivate lasting client relationships that drive growth and retention. This course emphasizes effective communication, trust-building techniques, and strategies for understanding client needs, enabling participants to convert connections into long-term business opportunities. Perfect for sales teams aiming to strengthen customer loyalty and achieve measurable results.
The Building Relationships for Sales training should include:
- Sales representatives and account managers looking to enhance their client engagement skills.
- Business development professionals aiming to strengthen networking strategies.
- Customer service teams focused on improving customer relationships and retention.
- Understanding the significance of building relationships in sales
- Recognizing different types of relationships
- The psychology of buying decisions
Understanding Your Customers: Situation Analysis & Objective
- Customer segmentation and profiling
- Identifying customer needs, challenges, and pain points
- Creating buyer personas for effective communication
- Sales objectives
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
- Sales Cycle
- Customizing Solutions
- Problem Solving and Value Proposition
- Customer Retention & Loyalty
Effective Communication and Active Listening
- Effective communication strategies in sales
- Building Rapport
- Active Listening
Sales Presentation & Pitching
- Crafting persuasive sales presentations
- Handling objections and closing deals
- Creating custom solutions for clients
Negotiation & Conflict Resolution
- Effective negotiation techniques in sales
- Managing and resolving conflicts with clients
- Win-win solutions for long-term relationships
N100,000
The Bid and Tender Management training provides essential skills for navigating competitive procurement processes. Participants will learn effective bid preparation, tender evaluation, and compliance strategies, enabling them to enhance their organization's success rate in securing contracts. This course is ideal for professionals aiming to refine their procurement and project acquisition expertise.
The Bid and Tender Management course should be attended by procurement officers, project managers, and business development professionals involved in submitting bids and managing tender processes. Additionally, financial analysts and contract managers would benefit from understanding bid strategies and compliance requirements.
- Key aspects of the procurement regulations and outline of the procurement process
- Priorities for the public sector and bidding for project funding
- Tendering for the private sector
Lesson 2: Pre-Qualifying for Tender Opportunities
- Pre-qualification information
- Guidance to get you ahead
- Capability statements
- Deciding to bid; Issues to consider & Risk assessment
- Analyzing the bid specification; Points for checklists
Lesson 3: Managing the Bid
- Planning and coordination
- Checking bid quality
- Bringing together resources and inputs
- Using a bid development worksheet
- Maintaining bid records and Bid development outline
Lesson 4: Developing and Writing the Bid
- Recognize and manage risk
- Structuring the content and Bid letters
- Two items that add value to the bid – a summary and a response matrix
- Creating the text and editing the bid
Lesson 5: Explaining Approach and Methodology, Contract Management and Deliverables
- Shaping the argument Commenting on the bid specification
- Writing about methodology
- Focusing on contract management, Team management and resources, and Presenting Cv’s
- Management interface and Quality management
- Defining outputs, deliverables, and Contract deliverables
Lesson 6: Describing Professional Experience
- Client references
- Project summaries
- Bringing experience to life.
Lesson 7: Stating your Price
- Components of price information
- Cost assumptions
- Payment and Separate financial proposals
- Best practice in dealing with price
- Financial information in research bids
Lesson 7: Stating your Price
- Components of price information
- Cost assumptions
- Payment and Separate financial proposals
- Best practice in dealing with price
- Financial information in research bids
Lesson 8: Final Touches and Evaluation
- Making good use of graphics
- Producing and submitting the bid
- Understanding how clients evaluate tenders
- Presentations to clients
- Do your own tender auditing
N120,000
The Business Ethics training provides a comprehensive understanding of ethical standards and decision-making in the workplace. Participants will learn practical approaches to maintaining integrity, transparency, and accountability, essential for building trust and fostering a positive organizational culture. This course is ideal for professionals aiming to navigate complex ethical challenges confidently.
The Business Ethics course should be attended by:
- Corporate Executives and Managers responsible for decision-making and ethical governance.
- HR Professionals involved in policy development and employee training on ethical practices.
- Employees across various departments who need to understand ethical standards and compliance in their roles.
The course syllabus covers the following knowledge areas;
- What are ethics? Why bother with ethics?
- Taking your moral temperature
- Kohlberg’s six stages
- Philosophical approaches
- Avoiding ethical dilemmas
- Pitfalls and excuses
- Developing an office code of ethics
- 22 keys to an ethical office
- Decision making tools
- Handling dilemmas with company policy, co-workers, clients, and supervisors
- What to do when you make a mistake
N130,000
This Problem Solving and Decision Making course empowers participants with essential strategies to identify, analyze, and address challenges effectively. Through practical techniques, attendees will learn to evaluate options, make informed decisions, and implement solutions that drive results. Ideal for professionals at all levels, this course fosters critical thinking and equips teams to approach problems with confidence and clarity.
The Problem Solving and Decision Making course should target managers, team leaders, and project coordinators across various departments, as well as employees involved in strategic planning and operational roles. Additionally, professionals seeking to enhance their critical thinking and analytical skills will benefit from attending.
Module 1
Discovery case: tackling a complex problem
Situation Appraisal How to break down and manage complex issues
Situation Appraisal case
Situation Appraisal- application to current problems
Homework: Situation Appraisal elearning
Module: 2
Problem Analysis (PA) gathering data
Problem Analysis case
Problem Analysis: Finding and evaluating causes
PA case: determiine cause
Homework: Problem Analysis elearning
Module 3
Applications: using problem analysis for process, engineering or other problems
Problem Analysis: additional methods for finding cause
PA case 2 (distinctions and changes)
Problem Analysis: Understanding and managing human
performance deviations
Homework: PA applications
Module 4
Review PA applications
Questioning Skills
Decision Analysis: Choosing/creating the best fix
DA case: practice creating objectives
Decision Analysis: Create solutions, assess benefits
Homework: DA elearning
Module 5
DA case part 2: Practice assessing alternatives
Decision Analysis: work on current fixes
Potential Problem Analysis
PPA applications: preventing problems at work
Homework: prepare for practical sessions
N120,000
This Business Communication course equips participants with essential skills to convey ideas clearly, professionally, and persuasively. Through practical exercises and real-world scenarios, learners will master verbal, non-verbal, and written communication techniques crucial for effective workplace interactions and presentations. Join us to enhance your ability to communicate confidently in any professional setting.
The Business Communication Training course should be attended by:
- Team Leaders and Managers - to enhance their communication skills for effective team management.
- Sales and Marketing Professionals - to improve client interactions and presentation skills.
- Human Resource Personnel - to foster better internal communication and employee engagement.
This course will cover:
- The Four C’s
- Active vs. passive voice
- Punctuation Tips
- Sentence and Paragraph Structure
- Writing Business Letters
- Writing Reports and Memos
- Inclusive Language
- Spelling and Proofreading
- E-mail Etiquette
N100,000
Our Business Etiquette Training equips professionals with essential skills for polished, respectful, and effective workplace interactions. This course covers professional communication, body language, networking etiquette, and cultural awareness, fostering positive first impressions and lasting professional relationships. Suitable for all levels, it empowers participants to navigate diverse business settings with confidence and respect.
The Business Etiquette Training course should be attended by:
- New employees and interns to ensure they understand company culture and professional standards.
- Mid-level managers seeking to enhance their leadership and interpersonal skills.
- Client-facing staff to improve communication and relationship-building with clients and stakeholders.
he course syllabus covers the following knowledge areas;
- Business etiquette basics
- The handshake
- Business card etiquette
- The skill of making small talk
- Do you remember names?
- Making that great first impression
- Dress for success
- Business dining
- E-mail and telephone etiquette
N120,000
Our Business Plan Writing Training equips participants with the essential skills to craft effective, investor-ready business plans. Over the course, attendees will learn how to articulate business goals, analyze market potential, develop financial forecasts, and present a compelling case to stakeholders. Ideal for entrepreneurs, business professionals, and startups aiming to secure funding and strategic growth.
The Business Plan Writing Training should be attended by entrepreneurs, small business owners, and aspiring business professionals looking to develop or refine their business plans for funding or strategic direction.
This course will cover:
- What is a business plan for?
- A general business plan framework
- Identifying your audience
- Gathering and analyzing information
- Defining your company
- Getting to work
- Creating a marketing strategy
- Creating the sales plan
- Developing financial projections
- Putting it all together
N110,000
The Business Leadership for Managers & Supervisors training is designed to empower leaders with the skills to inspire, influence, and drive team performance. Participants will learn effective strategies for decision-making, communication, and conflict resolution, fostering a productive and collaborative workplace. This course is ideal for managers and supervisors seeking to enhance their leadership impact and organizational success.
The Business Leadership for Managers & Supervisors Training should be attended by middle and senior management professionals, team leaders, and supervisors looking to enhance their leadership skills, improve team performance, and drive organizational success.
- Traits of a good leader
- Skills for leadership
- Uncovering your leadership style
Leading a Team
- Team Development
- Influence & motivation strategies
- Art of delegation
- Conflict Management
- Communication & Feedback
Strategic Planning
- Setting Goals
- Developing Strategies
- Developing Action Plan
- Measuring Results
Leaders Development
- Managing your time as a leader
- Improving your Public Speaking skills
- Charisma, Poise & Appearance
N120,000
Our Business Process Management (BPM) training equips professionals with the tools to analyze, design, and optimize organizational processes for enhanced efficiency and effectiveness. This course covers BPM principles, process mapping, and workflow automation, providing practical skills to streamline operations and drive continuous improvement. Ideal for managers and team leads looking to boost productivity and support strategic goals.
The Business Process Management course should be attended by:
- Business Analysts: To enhance their skills in process mapping and analysis.
- Operations Managers: To improve efficiency and streamline workflows.
- Project Managers: To effectively manage process-related projects and initiatives.
- Defining BPM and Its Importance
- Historical Evolution of BPM
- BPM vs. Business Process Reengineering (BPR)
BPM Methodologies and Frameworks
- Overview of BPMN (Business Process Model and Notation)
- Six Sigma and Lean Principles in BPM
Business Process Identification and Mapping
- Identifying Key Business Processes
- Process Documentation Techniques
- Process Mapping and Flowcharts
Process Analysis and Performance Metrics
- Key Performance Indicators (KPIs) in BPM
- Process Analysis Techniques
- Root Cause Analysis for Process Issues
Process Design and Modeling
- Principles of Effective Process Design
- BPMN Modeling Techniques
- Designing for Efficiency and Effectiveness
Implementing Process Improvement Initiatives
- Lean Six Sigma Principles
- Kaizen Events and Rapid Improvement Workshops
- Change Management in BPM
Process Optimization and Continuous Improvement
- Strategies for Process Optimization
- Creating a Culture of Continuous Improvement
- Monitoring and Adapting to Changing Business Needs
Strategic Leadership and Adaptability
- Strategies for Process Optimization
- Creating a Culture of Continuous Improvement
- Monitoring and Adapting to Changing Business Needs
Governance and Compliance in BPM
- Establishing BPM Governance
- Ensuring Compliance in Business Processes
- Auditing and Monitoring Process Execution
N120,000
This training program equips managers with essential skills in strategic thinking and effective planning. Participants will learn to analyze market trends, set achievable objectives, and develop actionable strategies to drive organizational success. Through practical case studies and interactive workshops, managers will enhance their decision-making capabilities and foster a culture of innovation within their teams. Join us to transform your approach to business strategy and planning!
Participants for the Business Strategy & Planning for Managers training should include mid to senior-level managers, team leaders responsible for strategic decision-making, and individuals involved in business development or project management within the organization.
- Definition and importance of business strategy
- Strategic management process
- Strategic planning vs. operational planning
- Setting organizational objectives and goals
External Analysis and Competitive Advantage
- Industry analysis and competitive forces
- Macroenvironmental factors (PESTEL analysis)
- Competitive positioning and value proposition
- Differentiation and cost leadership strategies
Internal Analysis and Resources
- Assessing internal strengths and weaknesses
- Core competencies and competitive advantage
- A resource-based view of the firm
- SWOT analysis and strategic fit
- Perform Stage-Gate
Strategic Options and Decision Making
- Growth strategies (market penetration, market development, product development, diversification)
- Competitive strategies (low-cost, differentiation, focus)
- Mergers and acquisitions
- Blue ocean strategy and disruptive innovation
Strategic Planning and Implementation
- Strategy formulation and action planning
- Balanced scorecard and key performance indicators (KPIs)
- Strategic alignment and organizational culture
- Change management and overcoming resistance
Performance Monitoring and Evaluation
- Performance measurement and benchmarking
- Reviewing and adapting strategic plans
- Key success factors and critical issues
- Strategic agility and managing uncertainty
Collaboration and Communication
- Cross-functional collaboration and teamwork
- Effective communication strategies
- Building consensus and managing conflicts
- Leadership and stakeholder engagement
Strategic Leadership and Adaptability
- Leading strategic change
- Anticipating and responding to market shifts
- Innovation and continuous improvement
- Ethical considerations in strategic decision-making
N140,000
Join our Branding Strategy & Positioning training to enhance your skills in creating compelling brand narratives and effective positioning strategies. This course covers essential topics such as brand identity, target audience analysis, and competitive differentiation. Participants will engage in practical exercises and case studies to develop actionable insights for their brands. Elevate your brand’s presence and impact in the market with expert guidance and collaborative learning.
Participants in the Branding Strategy & Positioning training should include marketing managers, brand strategists, and business owners seeking to enhance their brand identity and market presence. Additionally, anyone involved in product development or customer engagement would benefit from attending.
- Bases for Segmenting Consumer Markets
- Bases for Segmenting Business Markets
- Market Targeting
- Effective Segmentation Criteria
- Case Study Review
Positioning The Brand, Product & Services
- Developing a Brand Positioning
- Choosing a Competitive Frame of Reference
- Establishing a Brand Positioning
- Alternative Approaches to Positioning
- Case Study Review
Creating Brand Equity
- Defining Brand Equity
- Building Brand Equity
- Measuring Brand Equity
- Devising a Branding Strategy
- Customer Equity
- Case Study Review